Media Mix and YOU

As a responsible citizen of the marketing and advertising world I frequent the Internet (1 to 1 media http://www.1to1media.com/Home.aspx , iMedia Connection http://www.imediaconnection.com/news/index.asp , and AdWeek http://www.adweek.com/aw/index.jsp as well as other sites) for information to stay up to date with the marketing world. Why is it that the majority of information is based on only one media and no longer the media mix? Internet marketers seem to have the blogosphere transfixed with information on affiliate marketing, how to increase conversions and what that conversion means.

As a strategy professional, I believe in the value of multi-level horizontal marketing. Simply put, a complete media-mix, targeted towards the right consumer at the right time. This may sound simple enough, but when you include goals for ROI, CPL, or both, reality of just how difficult it is to reach your market and influence them to buy becomes clear.

I will share my experience and knowledge about the media mix and how we all need to measure, evaluate, change when necessary and how to have an open and honest dialogue with our clients.

And for those of you who are the clients, these are the things you should expect from your agency. If at any given time, they can not report to you what the return on your spend was, it’s time to find a new agency. If it is your job to report to the president, CEO or CFO, it is your agencies job to make you look smart, intuitive, and worth the money the company spends to have you work there.

This article will be a four part series. If at any time you have questions or concerns you can always contact me directly at Lucinda@marketingpartnerslv.com

Part 1 Media Mix- what it is and how to use it
Part 2 Measuring and evaluating- what is important to measure and how to evaluate those results
Part 3Changing the media mix- knowing when, how and why
Part 4 Tough talk- what to tell your clients about what worked and what didn’t and how you recommend to move forward

Lucinda DeVries is a seasoned marketing leader with expertise in short and long-term strategic counsel and tactical execution. She has a proven track record of maximizing resources, streamlining processes while increasing revenues. Mrs. DeVries is able to combine expert orchestration of campaign management and building team morale and has a history of successfully maintaining budgets. Her reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that exceeds objectives in dynamic, fast-paced environments is what attracts clients to her agency Marketing Partners in Las Vegas, Nevada.

http://marketingpartnerslv.com/