California State University, Fullerton CommWeek 2008
Alumni Luncheon 2008
April 23, 2008
As an alumni of CSUF College of Communications, I was invited to join students for a special lunch during CommWeek 2008. It was such a pleasure to go back to campus and see all the changes and incredible updates made since I was a student there.
Continue reading California State University, Fullerton CommWeek 2008...Media Mix- what it is and how to use it
Part 1 of a 4 part series
Media Mix, a definition:
The specific combination of various advertising media (including network television, local television, magazines, newspapers, specialty advertising, etc.) used by a particular advertiser and the advertising budget to be allocated to each medium. (American Marketing Association, http://cr.marketingpower.com/mg-dictionary-view1941.php)
Media Mix and YOU
These articles are a four part series intended for client and agency readers. Enjoy!
Part 1 Media Mix- what it is and how to use it
Part 2 Measuring and evaluating- what is important to measure and how to evaluate those results
Part 3 Changing the media mix- knowing when, how and
Part 4 Tough talk- what to tell your clients about what worked and what didn’t and how you recommend to move forward
Continue reading Media Mix and YOU...Read Our Blog
Squeaky Clean CC
We’ve just finished identity, brochure, vehicle and web design for a new client, Squeaky Clean CC.
Look for an update to our portfolio soon.
John Wanamaker
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”